CHILDREN’S HOSPITAL COLORADO
Through 4 different positions I’ve held, I’ve had the incredible fortune and priveledge to direct, develop, and integrate signage, environmental graphics, and many types of marketing materials for 5+ Children’s Hospital Colorado locations across the state. For the North Campus, Colorado Springs, and Potomac, my team developed colorful systematic wayfinding programs from the ground up and designed all signage and experiental graphics to bring a bright clear and uplifting wayfinding experience for sick children and their families.
I also drew sign specifications for all sign types for the various locations, and consolidated wayfinding systems to better serve unique signage needs to meet ADA requirments and the everchanginging hospital accesibility needs of the modern world for these spaces over the course of several years.
Art direction on all projects shown here by Clara Carpenter and myself. Fabrication completed by Adlight Group. Original Children’s Hospital branding materials developed by Arthouse Design.
2018 ––– 2024
Art Direction
Marketing Strategy
Signage Design
Wayfinding / Placemaking
Environmental Graphics
Industrial Design
Art Direction
Marketing Strategy
Signage Design
Wayfinding / Placemaking
Environmental Graphics
Industrial Design
ENVIRONMENTAL GRAPHIC DESIGN
When we designed environmental graphic systems for CHCO, we employed a three-pronged strategy that integrated a color, an animal, and a numeral across different levels of these buildings. This approach was effective in guiding visitors through the complex healthcare space. Different users psychologically latch onto different aspects of the concept, whether through the thoughtful color palattes, familiar animals, or intuitive location cues.
Together, these elements created a cohesive, calming, and approachable environment. It also turned navigation into a fun, interactive “I Spy” experience, while also easing the stressors of an uncofortable and clinical environment. The result was a thoughtfully themed system that not only eased the wayfinding process on a subconcious level but also brought a sense of playfulness and comfort to a potentially stressful experience for families.
WAITING AREA WALL GRAPHICS – Main Campus Radiology Wing
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WAITING AREA WALL GRAPHICS – North Campus
OPERATING ROOM DISTRATION WALL GRAPHICS
I developed a few “distraction graphics” for several imaging and operating rooms. They do more than brighten the space with artwork. They’re carefully designed with interactive elements that actively engage young patients during procedures and imaging. These graphics turn the walls into a visual treasure hunt, keeping kids focused on searching for hidden objects or characters. By holding their attention, the graphics help to ease anxiety and distract from the medical environment. This not only helps create a calmer experience for the children but also assists medical staff by fostering a relaxed, more cooperative atmosphere during operations.
CUSTOM ROTARY MACHINE VINYL WRAP
One standout project for CHCO, I transformed this vestibular rotary machine enclosure, a spinning machine used for balance and sensory therapy, into a playful gondola wrapped in Colorado mountain scenery, making the space both functional and visually comforting to ease pediatric patients’ anxiety during treatment. Patients and families have loved it and many therapists and doctors have travelLed from across the country to see it in person.
