︎
DUSTINBRANDVOLD –––––––––––––– DESIGN

A graphic designer with 10 years of experience in branding, signage, editorial, and spatial design.

I’ve worked in a variety of environments including agencies, sign shops, and architectural firms.

I love crafting thoughtful, scalable design solutions that are both functional and innovative.

Whether it’s building a sustainable brand, designing art for the physical space, or tackling complex navigational challenges, my approach is both strategic and expressive with clear and measurable results.


SELECT DESIGN WORK

  Children’s Hospital Colorado
  Simply Massage Branding
  Signage Designs
  Logo Designs
  Film Poster Designs
 
 
Other work visible upon request.


CONTACT

  ︎ LinkedIn
  ︎ brandvolddustin@gmail.com



©︎ dustinbrandvold 2025
SIMPLY MASSAGE BRANDING


Simply Massage is a longstanding massage studios in Vail, Colorado. They offer a range of massage services from deep tissue to sports massage, catering to both locals and visitors looking for relaxation after intense outdoor activities. Their services are practical and efficent for an active outdoor oriented clientle with holistic add-ons like CBD or aromatherapy. The studio reflects the natural beauty of the mountains, creating a calm and inviting space for winter sport enthusiests to unwind.

I was hired as the in-house brand designer when they came under new ownership and were looking for a way to refresh the brand that had since felt a little outdated and wasn’t meeting marketing and expansion goals. I started with a new logomark and type treatment and over the years have built out a new brand that is bold, modern, feels accessible to mountain living crowd, their vacationing counterparts; while still feeling friendly, local and accessible to anyone.


2019 ––– 2021

Identity
Positioning & Strategy
Art Directrion
Editorial
Marketing
Packaging
Guidelines








ORIGINAL LOGO AND BRANDING


This was the logo I was asked to give an update to. It was important not to alienate their commited customer base of locals, but give the brand a modernized edge to appeal to visitors. The updated logo uses brighter, much more vibrant greens, and a more considered approach to the infamous leaf symbol, while the new lowercase typography communicates modernity, while enhancing readability and impact with a bolder design.









BRAND POSITIONING





BRAND EXTENSIONS









MARKETING MATERIALS

Ongoing design for marketing materials including web, product, print, social media, etc.








CBD PROMOTIONAL WORK 

Simply Massage added a CBD upgrade option in early 2020, one of the first in Colorado to do so. I was asked to design a few materials that would incorporate into the brand language I developed that could be used to sell customers on this new healing method. One of which was a 6-page pamphlet for the waiting room highlighting the benefits of adding a CBD upgrade to their massage services. The goal was to communicate the research and effecrtiveness behind CBD's interaction with the body's endocannabinoid system, helping customers understand its potential for reducing inflammation, alleviating pain, and enhancing relaxation. Complete with original illustrations, the pamphlet visually and concisely conveyed the value of incorporating CBD into their wellness routine, reinforcing its effectiveness and benefits in a professional, approachable, and brand aware manner.





PACKAGING DESIGN

They soon teamed up with Denver-based Color Up Therapeutics to offer a line of organic, full-spectrum CBD-infused healing products available in their lobby. I designed the labels and packaging, focusing on a clean, minimalist look that reflects the updated brand language and have since sold extremely well.





INTERIOR DESIGN


I also had the opportunity to collaborate closely with the owner on interior design choices and signage, creating a welcoming atmosphere through a refined grey and white color palette accentuated by natural reclaimed wood from beetle kill wood of the region. Inspired by the soft, serene hues of the winter Vail mountains, the design was crafted to provide comfort and serenity to clients as they entered, while uniquely complementing the new white and green palette of the branding materials.







BRAND GUIDELINES

As a thriving massage studio in a tourist-driven area, Simply Massage faced the unique challenge of maintaining brand consistency despite a constantly rotating staff and management. By developing thorough and timeless brand guidelines in the style of established companies of the midcentury, I designed a brand guidline binder that ensured every employee and manager, as well as their visitors get the same level of professionalism, care, and tranquility of experience, regardless of the season, year, or trend. From brand postioning, uniform and digital presence to service standards, these guidelines help streamline onboarding, maintain professionalism, and foster long-term recognition, making Simply Massage a trusted oasis for both first-time and returning guests.